Why Fresh Food?

"Food can either be the safest and most powerful form of medicine or the slowest form of poison."

Ann Wigmore

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WHY FRESH DOG FOOD?

Lurem Ipsum Sample

Numbers don't lie...

60% of dogs in North America are overweight by definition

96% of dogs achieved optimal weight after switching to Cola’s

68 million pounds of kibble were recalled in the past 5 years

89% of dog parents notice reduced allergy symptoms after switching to Cola’s

96% of dogs achieved optimal weight after switching to Cola’s

92% of picky eaters became food enthusiasts with Cola’s

95% of dog parents report noticing more energy in their dogs with Cola’s

60% of dogs in North America are overweight by definition

96% of dogs achieved optimal weight after switching to Cola’s

68 million pounds of kibble were recalled in the past 5 years

89% of dog parents notice reduced allergy symptoms after switching to Cola’s

96% of dogs achieved optimal weight after switching to Cola’s

92% of picky eaters became food enthusiasts with Cola’s

95% of dog parents report noticing more energy in their dogs with Cola’s

"It’s easy to trust pet food labels and the pretty pictures on the bag, especially when the food inside is a brown pellet that’s hard to decipher.
But with dogs facing health issues like obesity, cancer, and diabetes at an alarming rate studies show that commercial pet foods may be doing more harm than good. Let's take a look at where the problem begins!"

Deeper Dive

Imagine you have two pooches, Buster & Millie, and you're ready to pick their perfect meals:

MILLIE

Vector of a dog
  • 3 Years Old
  • Dachshund
  • Neutered
  • Sleepy guy
  • Chubster
  • 17 lbs

Needs 506 Calories

BUSTER

Vector of a dog
  • 3 Years Old
  • Dachshund
  • Neutered
  • Sleepy guy
  • Chubster
  • 17 lbs

Needs 394 Calories

1 cup kibble

Food Plate

486 CALORIE

The dilemma of feeding

Feeding Buster & Millie the same kibble from the bag chart? They weigh the same, but MILLIE might be underfed by 600 calories a month, while BUSTER is overfed by 2600!


Buster’s extra 86 calories daily may seem small, but they can lead to obesity and serious health issues like diabetes and arthritis. Overweight dogs struggle with movement, reducing exercise and increasing injury risk, along with bowel, liver, kidney, and skin problems.

Millie, meanwhile, faces underfeeding due to vague packaging instructions, leading to digestive issues, low energy, skin problems, and a weakened immune system.

Millie is underfed by
600 cal/month

StatisticsVector of a dog

Buster is overfed by
2600 cal/month

StatisticsVector of a dog

Why personalize?

The only way to ensure that your dog is getting adequate nutrition throughout their life is through proper personalization. By feeding a tailor-made food you make sure that your dog is receiving all the required nutrients.

Nutrients such as energy (carbohydrates and oils), vitamins (A, D, E and Bs), macro minerals (such as calcium and phosphorus ) and micro minerals (including iron, selenium, and copper, among others), essential fatty acids (from animal fats and plant oils), proteins and amino acids (from human-grade animal-derived proteins and amino acids).



These nutrients must be provided in the correct quantities that aren‘t too high or too low for your dog‘s needs.

Food Plate

tailored for Millie

tailored for Buster

Food Plate

Millie’s tailored meal

Beef

Liver

Salmon

Ca & P

Potato

Kale

Carrot

Egg

Been

Berry

Buster’s tailored meal

Beef

Liver

Salmon

Ca & P

Potato

Kale

Carrot

Egg

Been

Berry

Millie’s tailored meal

Beef

Liver

Salmon

Ca & P

Potato

Kale

Carrot

Egg

Been

Berry

Buster’s tailored meal

Beef

Liver

Salmon

Ca & P

Potato

Kale

Carrot

Egg

Been

Berry

Millie’s tailored meal

Beef

Liver

Salmon

Ca & P

Potato

Kale

Carrot

Egg

Been

Berry

Buster’s tailored meal

Beef

Liver

Salmon

Ca & P

Potato

Kale

Carrot

Egg

Been

Berry

TRY FRESH FOOD NOW